Dependence with online travel agents (OTAs) like Booking.com and Hotels.com. are a necessary marketing competent, but be sure not to let it be a priority over direct bookings as your hotel can lose up to 20% of room revenue from nights boked through OTA’s. It’s time to develop a strategy using Google ADWords (PPC) and create a higher exposure position as high as the OTA’s in Google search pages.
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